Articles, Interviews, Videos and Podcasts

How to Respond to, “Oh I’m Sorry” When You Say You’re Vegan
A vegan recently told me, that whilst walking past a cafe where some of his friends were sitting, one of their non-vegan friends called out

They Said No To Burgers But Nobody Understood Why
A vegan I know was invited to a work social evening at a pub. It wasn’t the first time and the organiser had thoughtfully arranged

What to say when you hear, “The animal’s dead already so does it matter if I eat this meat?”
As vegans, we all know the moment. Someone glances at the meat on the table and says, quite casually, “Well, the animal is already dead,

Why Every Conversation About Veganism Ends Up About Tofu, And What To Do Instead
Something happens in almost every conversation between vegans and non vegans that I’ve seen over many years of working in this space. It starts innocently

Are You Vegetarian? Why Your Answer Might Be Holding Back the Conversation
So you’re at a dinner party, a work event, or a family gathering, and someone turns to you and asks the question that vegans hear

Here’s What Effective Vegan Communication Actually Looks Like
Here’s what I believe effective vegan communication can actually look like and, it has nothing to do with facts, statistics, or being right. Last week

When Veganism Isn’t About Diet – It’s a Conversation Worth Having
I recently had an exchange on LinkedIn that stopped me in my tracks — not because it was hostile, but because it was so genuinely

Vegans, Keep Planting the Seeds – Why Every Conversation Matters More Than You Know
I became vegetarian in my late teens after reading about a cow being led to slaughter. No footage. No sound. Just words on a page.

The 5-Second Window: What to Do When Someone Actually Feels It
A vegan friend shared this story with me recently, and I haven’t been able to stop thinking about it. She had posted an image on

The Psychology of Bad Faith: Understanding Non-Vegan Resistance
By Clare Mann, Vegan Psychologist When someone tells you they’re gluten-free, you don’t get angry. When a friend mentions they’ve stopped drinking alcohol, you don’t

You Don’t Need a Platform to Be a Leader — You Just Need to Speak Up
When I was invited to be one of the five people to go into this business magazine on “The Five Most Influential Leaders Shaping the

Vegans, “Meeting the Audience Where They’re at” When Speaking on Non-Vegan Podcasts
Professionals Unplugged Podcast I had a great discussion with my colleague Utkarsh Shukla who is keen to bring different people onto his podcast. Most of