The Continuum of Awareness and How It Influences Outreach

We’re often bewildered as to why people don’t become vegan when presented with the reality of what’s happening to animals, their health and the environment.  It’s easy to conclude that people are just lazy, selfish or don’t care.

However, that’s not necessary the case and this simple but profound principle called The Continuum of Awareness invites us to see change in others differently. With this awareness, we focus on moving people along the continuum towards a place of ethical veganism

Note: At the end of this video, you are invited to attend the Myths of Life: Why People Won’t Change and What Vegans Can Do About It Book Discussion Series.
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