What about Trance-Breakers to Respond to the Non-Vegan’s Insistance That It’s a Diet?
As vegans, we’re always looking for more impactful ways to communicate. So here’s something to consider. Typical Scenario A common response to discovering you or
Psychological Support for the Vegan Community
Coaching, Workshops and Solutions Training
Psychological Support for the Vegan Community
Counselling, Workshops and Solutions Training
Are you …
- Struggling to live in a non-vegan world with others who don’t seem to care and who collude with the systematised cruelty towards animals ?
- Traumatised knowing what happens to animals behind closed doors and face resistance, ridicule and criticism when you try to tell others?
- Seeking support,tools and inspiration to overcome your vystopia and be an instrument for change for animals?
- Concerned that your vystopia is standing in the way of you being an impactful vegan?
What is Vystopia?
Vystopia is the normal response any feeling human being should have after discovering the nature and extent of society’s systematised animal abuse. It’s fuelled by the trance-like collusion of non-vegans with a dystopian world they’ve not yet realised they’re part of.
"Vystopia explores the key questions of our times - including how kind, gentle people stay sane and happy in a violent, non-vegan world - and should be read widely, especially by those in leadership positions.”
“Vystopia is a brilliant summary of the second-hand suffering endured by those with the courage to see the first-hand suffering of animals for what it is: institutionalized sadism on a global scale. We must wake up the world to its own cruelty and this book offers the roadmap.”
"Clare reveals the daily trauma that many people go through when they awaken to the cruelty of the animal industries. The solutions that she provides in this ground-breaking book are useful not only for vegans and mental health practitioners, but for anyone who previously had trouble understanding why vegans feel the way they do. It is sure to revolutionize our understanding of the topic. I would not be surprised if we see many people become vegan after reading this book."
Paperback, ebook & audio book
Recent Articles & Interviews
Transmuting Vystopia into Making Big Change Happen
You may be aware of the work of Sailesh Rao whose global initiatives are guiding people to live more lightly on the planet, starting with
Vegans, Why Won’t Friends and Family Look When Strangers Might?
We all know how difficult it is to get friends or family to see graphic images or videos of animal cruelty. Often they refuse to
The Continuum of Awareness and How It Influences Outreach
We’re often bewildered as to why people don’t become vegan when presented with the reality of what’s happening to animals, their health and the environment.
Compassionate Coexistence
On Building Resilience and a Kinder World: A Q&A with Vegan Psychologist Clare Mann
What can Success Psychology teach us about enhancing our vegan outreach?
One of the most famous and successful golfers in the world, Tiger Woods, was asked by a fan, “What do I need to do to
Publications by Clare Mann
Vystopia
The Anguish of Being Vegan in a Non-vegan World
Myths of Choice
Why People Won't Change & What You Can Do About It
Communicate
(2025 Paperback Coming Soon)
Human Resource Development
Strategy and Tactics
Solutions for Vegans
I offer self-directed online programs and small-group coaching solutions for vegans who face vystopia and who want to think, feel and act differently and become more hopeful, confident and impactful vegans.
1:1 tailored coaching solutions are also available.
SCHEDULE a FREE 20-min Consultation to discuss what is your next best step.
Your challenges may relate specifically to being vegan but not necessarily. It may be that you need to work through more general issues as well. However, as a vegan, your values and philosophy will underpin the challenges you face.
Contact Clare
Hi, I’m Clare Mann,
I’m a vegan psychologist, communications skills trainer and the author of several books, including Vystopia: The Anguish of Being Vegan in a Non Vegan World.
I became vegan 16 years ago, after realising 30 years of vegetarianism was totally inadequate if I wanted to do everything possible to not use or exploit animals.
The skills I have acquired through a successful career as an organisational psychologist, university lecturer and speaker,are now applied to help vegans become confident, hopeful vegan conversationalists who are ushering in a kinder vegan world.
Having lived with the Burden of Knowing vegans are so familiar with, I stood up to the medical world that diminishes our anguish as unnecessary. I therefore coined the phrase Vystopia and now help vegans all over the world develop powerful ways to become vegan change makers.
