How Applying Principles of Neuroscience can Improve Vegan Outreach Conversations and Influence Others to Change

Farm Animal Rights Movement (FARM) is one of the oldest animal protection organisations in the world. Their unrelenting pursuit of the most effective ways to bring about animal liberation is inspiring.

In this livestream recording, I join Addison Lance, FARM Executive Director and Lisa DeCrescente, FARM Director of Special Projects to explore how an applied knowledge of neuroscience principles can help animal activists influence others to change, when matched with exquisite communication skills.

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