The Psychology of Bad Faith: Understanding Non-Vegan Resistance
By Clare Mann, Vegan Psychologist When someone tells you they’re gluten-free, you don’t get angry. When a friend mentions they’ve stopped drinking alcohol, you don’t
Vystopia Transformation
Helping Vegans Navigate Vystopia and Become Calm, Confident and Compelling Communicators
Psychological Support for the Vegan Community
Counselling, Workshops and Solutions Training
Are you …
- Struggling to live in a non-vegan world with others who don’t seem to care and who collude with the systematised cruelty towards animals ?
- Traumatised knowing what happens to animals behind closed doors and face resistance, ridicule and criticism when you try to tell others?
- Seeking support,tools and inspiration to overcome your vystopia and be an instrument for change for animals?
- Concerned that your vystopia is standing in the way of you being an impactful vegan?
What is Vystopia?
Vystopia is the normal response any feeling human being should have after discovering the nature and extent of society’s systematised animal abuse. It’s fuelled by the trance-like collusion of non-vegans with a dystopian world they’ve not yet realised they’re part of.
"Vystopia explores the key questions of our times - including how kind, gentle people stay sane and happy in a violent, non-vegan world - and should be read widely, especially by those in leadership positions.”
“Vystopia is a brilliant summary of the second-hand suffering endured by those with the courage to see the first-hand suffering of animals for what it is: institutionalized sadism on a global scale. We must wake up the world to its own cruelty and this book offers the roadmap.”
"Clare reveals the daily trauma that many people go through when they awaken to the cruelty of the animal industries. The solutions that she provides in this ground-breaking book are useful not only for vegans and mental health practitioners, but for anyone who previously had trouble understanding why vegans feel the way they do. It is sure to revolutionize our understanding of the topic. I would not be surprised if we see many people become vegan after reading this book."
Paperback, ebook & audio book
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Recent Articles & Interviews
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Mental & Emotional Well-being for Vystopians and Animal Rights Advocates
World Mental Health Day is on 10th October of each year and encourage everyone to reflect on their own and other’s mental health and well-being. For
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“It seems as if the world is on fire!” was a comment I recently heard on a podcast. Every day, we are bombarded with bad
YOU’RE INVITED! FREE 50-min Vystopia Recovery Webinar Series
YOU’RE INVITED! FREE 50-min Vystopia Recovery Webinar Series If you are like so many vegans I know, you struggle with the challenges of living in
Publications by Clare Mann
Vystopia
The Anguish of Being Vegan in a Non-vegan World
Myths of Choice
Why People Won't Change & What You Can Do About It
Communicate
(2026 Paperback Coming Soon)
Human Resource Development
Strategy and Tactics
Solutions for Vegans
Do you want help in becoming a more confident, happy and influential vegan?
There are a number of ways in which I can help you to think, feel and act differently and become a more hopeful, confident and impactful vegan.
Your challenges may relate specifically to being vegan or not but as a vegan, everything you do is underpinned by these values.
Maybe, you may want to develop your leadership or facilitation skills to be a stronger voice for animal liberation and veganism.
Through my bespoke self-directed online programs, small-group coaching and tailored 1:1 programs, if you want to discover what’s your next best step: SCHEDULE a FREE 20-min Consultation with me to explore more.
Contact Clare
Hi, I’m Clare Mann,
I’m a vegan psychologist, communications skills trainer and the author of several books, including Vystopia: The Anguish of Being Vegan in a Non Vegan World.
I became vegan 16 years ago, after realising 30 years of vegetarianism was totally inadequate if I wanted to do everything possible to not use or exploit animals.
The skills I have acquired through a successful career as an organisational psychologist, university lecturer and speaker,are now applied to help vegans become confident, hopeful vegan conversationalists who are ushering in a kinder vegan world.
Having lived with the Burden of Knowing vegans are so familiar with, I stood up to the medical world that diminishes our anguish as unnecessary. I therefore coined the phrase Vystopia and now help vegans all over the world develop powerful ways to become vegan change makers.