How to Respond to, “Oh I’m Sorry” When You Say You’re Vegan
A vegan recently told me, that whilst walking past a cafe where some of his friends were sitting, one of their non-vegan friends called out
Vystopia Transformation
Helping Vegans Navigate Vystopia and Become Calm, Confident and Compelling Communicators
Psychological Support for the Vegan Community
Counselling, Workshops and Solutions Training
Are you …
- Struggling to live in a non-vegan world with others who don’t seem to care and who collude with the systematised cruelty towards animals ?
- Traumatised knowing what happens to animals behind closed doors and face resistance, ridicule and criticism when you try to tell others?
- Seeking support,tools and inspiration to overcome your vystopia and be an instrument for change for animals?
- Concerned that your vystopia is standing in the way of you being an impactful vegan?
What is Vystopia?
Vystopia is the normal response any feeling human being should have after discovering the nature and extent of society’s systematised animal abuse. It’s fuelled by the trance-like collusion of non-vegans with a dystopian world they’ve not yet realised they’re part of.
"Vystopia explores the key questions of our times - including how kind, gentle people stay sane and happy in a violent, non-vegan world - and should be read widely, especially by those in leadership positions.”
“Vystopia is a brilliant summary of the second-hand suffering endured by those with the courage to see the first-hand suffering of animals for what it is: institutionalized sadism on a global scale. We must wake up the world to its own cruelty and this book offers the roadmap.”
"Clare reveals the daily trauma that many people go through when they awaken to the cruelty of the animal industries. The solutions that she provides in this ground-breaking book are useful not only for vegans and mental health practitioners, but for anyone who previously had trouble understanding why vegans feel the way they do. It is sure to revolutionize our understanding of the topic. I would not be surprised if we see many people become vegan after reading this book."
Paperback, ebook & audio book
Join My Newsletter
for inspirational help and events to live more easily in a not-yet vegan world.
Recent Articles & Interviews
They Said No To Burgers But Nobody Understood Why
A vegan I know was invited to a work social evening at a pub. It wasn’t the first time and the organiser had thoughtfully arranged
What to say when you hear, “The animal’s dead already so does it matter if I eat this meat?”
As vegans, we all know the moment. Someone glances at the meat on the table and says, quite casually, “Well, the animal is already dead,
Why Every Conversation About Veganism Ends Up About Tofu, And What To Do Instead
Something happens in almost every conversation between vegans and non vegans that I’ve seen over many years of working in this space. It starts innocently
Are You Vegetarian? Why Your Answer Might Be Holding Back the Conversation
So you’re at a dinner party, a work event, or a family gathering, and someone turns to you and asks the question that vegans hear
Here’s What Effective Vegan Communication Actually Looks Like
Here’s what I believe effective vegan communication can actually look like and, it has nothing to do with facts, statistics, or being right. Last week
Publications by Clare Mann
Vystopia
The Anguish of Being Vegan in a Non-vegan World
Myths of Choice
Why People Won't Change & What You Can Do About It
Communicate
(2026 Paperback Coming Soon)
Human Resource Development
Strategy and Tactics
Solutions for Vegans
Do you want help in becoming a more confident, happy and influential vegan?
There are a number of ways in which I can help you to think, feel and act differently and become a more hopeful, confident and impactful vegan.
Your challenges may relate specifically to being vegan or not but as a vegan, everything you do is underpinned by these values.
Maybe, you may want to develop your leadership or facilitation skills to be a stronger voice for animal liberation and veganism.
Through my bespoke self-directed online programs, small-group coaching and tailored 1:1 programs, if you want to discover what’s your next best step: SCHEDULE a FREE 20-min Consultation with me to explore more.
Contact Clare
Hi, I’m Clare Mann,
I’m a vegan psychologist, communications skills trainer and the author of several books, including Vystopia: The Anguish of Being Vegan in a Non Vegan World.
I became vegan 16 years ago, after realising 30 years of vegetarianism was totally inadequate if I wanted to do everything possible to not use or exploit animals.
The skills I have acquired through a successful career as an organisational psychologist, university lecturer and speaker,are now applied to help vegans become confident, hopeful vegan conversationalists who are ushering in a kinder vegan world.
Having lived with the Burden of Knowing vegans are so familiar with, I stood up to the medical world that diminishes our anguish as unnecessary. I therefore coined the phrase Vystopia and now help vegans all over the world develop powerful ways to become vegan change makers.