What to say when you hear, “The animal’s dead already so does it matter if I eat this meat?”
As vegans, we all know the moment. Someone glances at the meat on the table and says, quite casually, “Well,...
Vegan Psychology
Why Every Conversation About Veganism Ends Up About Tofu, And What To Do Instead
Something happens in almost every conversation between vegans and non vegans that I’ve seen over many years of working in...
Are You Vegetarian? Why Your Answer Might Be Holding Back the Conversation
So you’re at a dinner party, a work event, or a family gathering, and someone turns to you and asks...
Here’s What Effective Vegan Communication Actually Looks Like
Here’s what I believe effective vegan communication can actually look like and, it has nothing to do with facts, statistics,...
When Veganism Isn’t About Diet – It’s a Conversation Worth Having
I recently had an exchange on LinkedIn that stopped me in my tracks — not because it was hostile, but...
Vegans, Keep Planting the Seeds – Why Every Conversation Matters More Than You Know
I became vegetarian in my late teens after reading about a cow being led to slaughter. No footage. No sound....
The 5-Second Window: What to Do When Someone Actually Feels It
A vegan friend shared this story with me recently, and I haven’t been able to stop thinking about it. She...
The Psychology of Bad Faith: Understanding Non-Vegan Resistance
By Clare Mann, Vegan Psychologist When someone tells you they’re gluten-free, you don’t get angry. When a friend mentions they’ve...
You Don’t Need a Platform to Be a Leader — You Just Need to Speak Up
When I was invited to be one of the five people to go into this business magazine on “The Five...
Vegans, “Meeting the Audience Where They’re at” When Speaking on Non-Vegan Podcasts
Professionals Unplugged Podcast I had a great discussion with my colleague Utkarsh Shukla who is keen to bring different people...