Who is Clare Mann?

Clare is a psychologist, existential psychotherapist, author, and communications trainer. She originally trained as an organisational psychologist and has held a number of lectureships in universities around the world, before later training as an existential psychotherapist.

Clare’s work now focuses on providing vegans, animal advocates and worldwide animal protection agencies with tools to live in this “not-yet” vegan world, so they can communicate the imperative of veganism more effectively.

Clare coined the word vystopia; the mental anguish of knowing about the systematised abuse of animals within a hidden dystopian world.

She is the author of several books, including, Vystopia: The anguish of being vegan in a non-vegan world (2018), Myths of Choice: Why people won’t change and what you can do about it (2019), and, Communicate: How to say what needs to be said, when it needs to be said, in the way it needs to be said (2012).

Clare co-founded the Vegan Voices Online Training, is a co-contributor to the Vegan Education Australia (VEA) 30-Day Vegan Challenge, and has contributed to numerous books including Plant Powered Women (Divine, 2014) and Everyday Vegans (Divine, 2015).

Clare continues to see clients all over the world for individual psychotherapy and coaching. She provides in-person and online training to help vegans become a more powerful voice for animals, and to support vegan groups and animal protection agencies communicate more effectively to expedite animal liberation.

Clare is a much sought after speaker at vegan festivals and events and is cited as one of the recommended speakers for Vegan America.


Bachelor of Science (Hons) Psychology
Master of Science Occupational Psychology
Master of Arts Existential Psychotherapy and Counselling
Post Graduate Diploma in Counselling
Post Graduate Certificate in Plant Based Nutrition


Fellow of The British Psychological Society
Registered Psychologist (Australia)
Associate Member of The Australian Psychological Society
Awarded Fellowship of the Australian Human Resources Institute
United Kingdom Council of Psychotherapists
Animals Australia Circle of Compassion